by Tosten | Sep 25, 2017 | Blog, Content Marketing, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
Some businesses have the misconception that because their website is old and has been around for a really long time that it is better to “spruce it up” versus build out a new design. When it comes to your business website, one of the only things that matters is what...
by Tosten | Sep 18, 2017 | Blog, Insurance Blogs, Insurance Marketing, Marketing Advice, Marketing Tips
Agents often ask, “What else can we be doing online to continue improving results?” The answer is simpler than most think: Online Reviews are more and more important in the search engine optimization (SEO) ecosystem. Soliciting reviews from your customers is not only...
by Tosten | Feb 16, 2017 | Blog, Content Marketing, Insurance Marketing, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
A microsite may benefit your agency by targeting a specific product or niche market. If your agency writes many insurance products but you have a great niche, you may want to consider a microsite. Microsites are small, very specific websites (separate from your main...
by Tosten | Feb 8, 2016 | Blog, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
SSL certificates can earn your insurance agency new business. We’ve outlined the top reasons to consider one for your agency. Security! SSL certificates provide security to your website by verifying that the website a visitor is visiting is actually the one on...
by Tosten | Jan 26, 2016 | Blog, Content Marketing, Insurance Blogs, Insurance Marketing, Insurance Newsletters, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization
Insurance Agency Marketing Options in 2016 Not much has changed from 2015 to 2016 so far. But that doesn’t mean that figuring out where to spend your marketing budget is any easier this year. How much do you spend on each item and area? How do you compete? How...
by Tosten | Mar 27, 2015 | Blog, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
Insurance Agents: Google will NOT Display Your Website if it is Not Mobile Responsive after April 21st. On April 21st, Google will be taking into consideration whether or not your website is mobile friendly. If your website was designed more than 2 years ago, it is...