Agents often ask, “What else can we be doing online to continue improving results?” The answer is simpler than most think: Online Reviews are more and more important in the search engine optimization (SEO) ecosystem. Soliciting reviews from your customers is not only imperative, but in my opinion one of the best ways agents are currently utilizing their staff and their own time.
How do I get Reviews Online?
To increase your reviews online you have to ask. If you don’t ask, you simply won’t get them. Agents who implement this into their daily strategy are benefitting now and will continue to lead other agencies including yours if you don’t begin using this free tool.
You employ great agents and you’re a great business owner yourself. We know time is limited at your agency, but during all policies being issues over the phone, taking payments, or while sending out the application to the client via email, you should be asking for a review. It only takes a second to ask!
Make it Easy for Clients to Review Your Business
Two of the best ways to easily get reviews from clients are also some of the easiest to implement.
- Your email signature: Add something along the lines of “Happy with our service, please LEAVE US A REVIEW” to your email signature. This way, they have the link every single time receive an email from you.
- Have your web developer add a page on your website dedicated to reviews and add buttons to the different platforms for reviews so all your clients have to do is click which one is best for them. Take the below example:
Agents that have reviews on Google, Facebook or Yelp, simply rank higher for local search. If you want to grow your business online you need to implement this strategy today! If we manage your agency marketing, we do our best to solicit reviews in newsletters, social media and on your website. By requiring you’re to add the small extra comment, “Would you mind leaving us a review? I will send you the link!” to every phone call!
Tosten Marketing is an insurance agency marketing company specializing in fully automated marketing programs that include website design, search engine optimization (SEO), insurance agency newsletters and more! We are endorsed by leading insurance carriers and help agents across the country manage marketing campaigns. If you’re interested in learning more about Tosten Marketing or getting in touch visit us online at https://tostenmarketing.com