Great insurance agency websites can mean the difference between people looking for insurance and people buying insurance. There are no quick tricks left when it comes to marketing your insurance agency, just great work so you stand out in a crowded industry (the single most competitive online).
If you’re in the process of designing a new website, or working on an existing one, be sure to include these eight foolproof ways to improve your customer and prospective customer experiences.
- Visualization & Personalization
Your website has to look good and most professional website designers can make you a great looking site. First impressions are important and cheesy stock photos may not be your best option. Personalize your site with staff photos taken by a professional photographer and share some stories about why you’re in the business. Be sure that your site gets your message across immediately. Tell that customer why you should be the choice for insurance within the first few seconds of them arriving to your site.
Without good content the search engines won’t find you. Write great landing page content for your site, explain coverages, and discuss different types of insurance and deductible options.
Feeling like you want to get more advanced? Learn basic SEO and optimize your website for search keywords to improve your search engine rankings.
- Easy to Navigate
Great insurance agency websites need great navigation. Be sure to organize your menu in ways that customers can find what they’re looking for. Also, be sure you have a search function on your site so people can type in what they’re looking for.
- Do-It-Yourself Options
Some people want to do things themselves and your website should allow them to do that. From quote options with comparative raters to Service Centers where they can get claims & payment information to requesting policy changes and proof of insurance cards. Be sure that your site has these basic features.
- Clear and Many Calls To Action
I still see a lot of websites that don’t have quote buttons. You really have to search the sites for how to get in touch with the agency. This is turning people away. Be sure that your website has three basic options:
- Quote Button
- Clearly displayed phone number (clickable to call on mobile)
- Text Us (or Chat feature)
Blogging is a hard thing to do consistently, but I promise it makes a huge difference in your search engine rankings if you do it correctly. Even if done poorly, the search engines will still reward you because your site has new content for it to index.
- Responsive Design
If you’re working on a new site, pretty much any design at this point will be responsive to different devices like mobile and tablets. If you’re working on an existing site, be sure that it is, if not it is time to consider a redesign. Because of mobile first indexing, avoid separate mobile versions of your website at all costs.
- Speed Optimization
Nobody likes slow websites and your abandon rate will increase tremendously with every second of additional load time. If your site loads slowly, people who visit your site will leave. Furthermore, it is a widely known fact that Google and other search engines use desktop and mobile speed in their search engine algorithms. Some quick tips on this are: compress images, eliminate flash, avoid sliders and excessive animation.
There is a lot that goes into making your insurance agency website stand out from the pack. By following these tips you’ll be in a great position to do well. If you’d like help creating your new site, we’d love to help. Our programs are designed to be automated and will include what is above as well as more items we didn’t discuss so you know everything is done right the first time.