Niche Marketing

Insurance Agent Niche Marketing

We’ve been doing niche marketing for years. Niche marketing is the process of identifying more unique ways to differentiate yourself online. Take this for example: Instead of focusing on “Contractor Insurance” as an entire industry, pull it apart into different categories of contractors.

This could include:

  • HVAC Contractors
  • Landscapers
  • Handyman
  • Tree Trimmers
  • Tile Contractors
  • Hardwood Flooring Contractors
  • Window & Door Contractors
  • etc., etc.

By creating content around each unique risk that are within a category, you suddenly highly target your audience. This can improve conversion, increase leads an improve your rankings in the search engines in an otherwise very crowded space. Niche marketing is a part of most of our programs and is available on any level of marketing.