Is a Microsite Right for your Insurance Agency?

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A microsite may benefit your agency by targeting a specific product or niche market.

If your agency writes many insurance products but you have a great niche, you may want to consider a microsite. Microsites are small, very specific websites (separate from your main website) with a collection of pages dedicated to only one product. The site would have a separate domain and would be associated to your main website through branding and backlinks. The microsite will have a look and feel all its own devoted to your specialized product.

Consider this example (a microsite can be anything, this is just for demonstration purposes):

A website dedicated to commercial auto can include landing pages for:

  • Box trucks
  • Semi-trucks
  • Flatbed trucks
  • Front loaders
  • Tank trucks
  • Auto haulers
  • Pickup trucks
  • Fleet vehicles
  • Garbage trucks
  • And many more!

Not into commercial auto? How about AirBnB, the marijuana industry, Uber & Lyft, or landlord insurance?

The benefits of a microsite are many:

  1. It works as a great email marketing piece
  2. It is indexed in the search engines as a separate website
  3. You can email it to a new lead so they can learn about your products without having to navigate past all the unrelated insurance products you offer.
  4. You can create a “microbrand” to go along with your microsite.
  5. Specific targeting for keywords and products
  6. Works great in conjunction with AdWords campaigns

If you’re considering a microsite for your business, we’re ready to help. Microsite marketing programs start at only $129 per month and include:

  1. A new domain
  2. Website design
  3. Content (up to 10 pages)
  4. Images
  5. Search engine optimization (SEO)
  6. Hosting
  7. Site Security (malware, hacking)
  8. Access to our AdWords campaigns (cost of ads separate)

If you’re ready to start your microsite and generate some new business leads contact us.