Tosten Marketing

Paid Search Campaigns

Get More Leads | Expand Your Marketing Footprint

Paid search is the only way to get guaranteed page one rankings anywhere in the United States. Use it along with a great organic SEO campaign to get the best results. 

Product

Paid Search Campaigns

Paid search allows you to reach highly targeted audiences and generate immediate visibility for businesses. By bidding on relevant keywords, you can appear at the top of search engine results pages, increasing brand exposure, driving website traffic, and ultimately boosting conversions and sales.

Managing a “pay-per-click” campaigns goes beyond simple management of the ads. We will build you dedicated landing pages to convert those clicks into leads as well as optimize the pages so you pay less for your clicks.

Immediate Results

Ads campaigns can be up and running in 24 hours placing you on page 1 of the search engines results page. Few other marketing tactics work so quickly.

Trackable ROI

Because we track your campaigns with tracking codes, you can see exactly how much leads are costing you. Typically, we see conversion costs in the $20-65 range depending on the targeted keyword.

Guaranteed Page 1 Ads

Google will tell you exactly how much you need to “bid” in order to get your ads on page one of the search engine. Because insurance is so competitive, sometimes it is the only way.

Boost Revenue For Specific Products

By creating tailored ad campaigns, we’re able to target specific industries so you get leads for only the businesses you want.

Frequently Asked Questions

Who is paid search for?
  • Agencies who are great at answering the phone or responding to a quote form within 15 minutes of receiving it.
  • Agencies who can afford a bigger marketing budget.
  • Agencies who understand the ROI with paid search.
  • Agencies wanting to move their marketing footprint out further than their city.
How much is paid search?

In 2022 we generated nearly 3,000 verified conversions (website form leads or phone calls lasting longer than 60 seconds) and 4,084 phone calls. The cost of all of this was $105,436. This means that the average conversion cost was $35.23.

The cost of leads depends on the target market with some leads costing less. For instance, the cost of a “home insurance” lead tends to be +$50 while a lead for a motorcycle policy tends to be less. So, expect to pay between $35 – $75 per lead. Because Google optimizes your ads, over time it generally comes down.

Our average customers spend around $800 per month on paid search. Our management fee is $150 per month and there is a one-time setup cost of $500 to create the campaign, design a landing page, create a custom quote form and install conversion tracking.

How many leads can I expect?

If you start with a very conservative budget of $500, generally you’ll get between 5 and 12 leads per month. Typically, things are a bit slower the first month as your ads optimize, but once the algorithm is developed things become more consistent.

Is paid search good for auto and home leads?

Typically, we don’t recommend running ads for these keywords, but do recommend more general campaigns that can lead to an auto or home quote.

These are the two most competitive terms and therefore are the most expensive leads you can target for paid search. 

Are results guaranteed?

Unfortunately, you won’t know whether or not paid search will work for your agency until you try it. You will get leads, your phone will ring, but whether or not you end up writing the business from these phone calls or leads is up to you.

We tell everyone who is running paid search to get back in touch with the customers within 15 minutes of the leads hitting your inbox.

If it is a phone call you get, make it a priority and put what you’re doing on hold to gather information from the customer and get them a quote.

Lastly, paid search results vary greatly depending on the market you’re in. A flood insurance lead in Oregon can run upwards of $75 per lead while in Texas, that same lead is $25. You won’t know pricing until you try it and Google shares that information with you. Pricing will also fluctuate depending on who else is bidding on those keywords so be patient if things change.