First page search engine rankings don’t come easy. You’ve either spent many hours researching or hired a reputable SEO agency to help you master your online keyword ranking positions. But, with first page rankings on Google, Bing or other search engine, doesn’t always mean the new business quotes will begin flowing in. There is more […]
What People Say About Us on Google:
Insurance Agency SEO Programs:
We work to improve the visibility of your website in search engines via the natural or un-paid (organic or algorithmic) search results. In general, the higher and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Our insurance agent search engine optimization (SEO) programs are effective and cost conscious.
Local Search Optimization
Because of the competitive nature of the industry, we tell agents to focus on being hyper local: Target where their brick and mortar location is located and don’t try to get greedy. For instance, trying to target surrounding cities can dilute your local results. Focus on being the best agent in your city and you can do great. Google My Business is a critically important part of your off-page local SEO.
Great results start with a great website. We utilize tools in the industry to test our sites for speed and the design itself is all built around having great SEO performance. Using tools like Google Webmaster tools or auditing tools from companies can help you better your insurance agency website performance.
Your website can't do well in search if it is thin on content. The better your content, the better your results will be. We have a library of hundreds of products and pages we can put onto your new website for you. If you already have content, we can audit that content and improve it so you can keep what you already have. Consider our niche marketing program.
A lot of people think that SEO can be a one-time event. Once their site is optimized, they can move on. SEO is a constant work in progress. You need to regularly add new, great content such as blogs or more product pages to your site to keep the search engines indexing your insurance agency website as well as build your domain authority.
What Impacts Results:
Competition is the biggest hurdle for insurance agents. There are many local agencies fighting for placement in the search engines so you need to be creative. Insurance in general is the single most competitive term online, so standing out in the pack can be a challenge. Additionally, there are hundreds of algorithm changes per year from the search engines. It can be a full-time job trying to keep track of them all. The rule of thumb here is to monitor your results and watch for major changes. If you're hit by an algorithm penalty, it will be obvious in your rankings reports. Many of our programs include monthly generated reports to help you understand how your SEO is working for your local independent insurance agency.
Complete Digital Marketing Solutions for Insurance Agents.
Search Engine Optimization
Search Engine Optimization (SEO) programs designed around your Independent Insurance Agency. We work to improve the visibility of your existing website or a web page(s) through on-page SEO in search engines.
Insurance Agency Newsletters
Insurance agency newsletters can build your retention, improve cross-selling as well as solicit referrals and encourage reviews. Our program will automate this process for you with a custom newsletter just for your business.
Celebrating over 15 years of insurance experience including:
sales & marketing, claims and management.
Why Tosten Marketing?
With over 15 years of insurance experience background including sales & marketing, claims, litigation and management, we understand your business.
We're insurance agency marketing specialists. It's all we do. We work to grow your independent insurance agency's web presence through creative marketing campaigns and focus on results.
We're constantly looking for newer and better ways to market your business. With a mixed approach of traditional marketing, mixed with new you can improve your positioning online as well as make more sales.
We've been fortunate to have the support of several of the nations top insurance carriers. See what other agents say about our program.
Our Most Recent Blog Posts
Do you run a home based insurance agency? You can still take advantage of Google My Business even without displaying your location (your house in most cases). Many businesses work virtually. We do. Early on we realized that we didn’t need a physical location to thrive. In fact, it only drove up our costs. The […]