Tosten Marketing
Local Search
Google Business Profile Management
We are experts at increasing local visibility online. Get Up To 3x As Many Impressions & Actions On Google.
46% of all Google Search is for Local Businesses.
Customers are relying on Google to find them a local business to work with. Are you in this mix?
OUR AVERAGE CUSTOMER ENJOYS
31.5% Increase in Business Interactions
Our average customer receives 31.5% more calls and website visits after joining our program.
OUR AVERAGE CUSTOMER ENJOYS
64% Increase in Profile Views
Our average customer receives 64% more views of their profile after joining our program. That’s an average of 329 more views a month!
Product
Local Search Utilizing Google Business Profile
Our newest program delivers consistent leads and interest in your business. The program actively manages your Google My Business page.
With web marketing, it is not the number of people who visit (the views), but it is the quality of the visitor that makes the difference (actions). For instance, with your website, it is easy to generate traffic, but traffic does not help you grow your agency. Quote requests and phone calls are what makes the difference.
Get More Leads
Proven program that generates up to 3x more views, impressions and actions versus a website alone.
Stand Out Online
Showing up in search is a critical part of getting more leads. If you show up more, chances are you’ll get more leads.
Professionally Automate You Posts
We’re insurance agency marketing specialists – it is all we do. Our automated program means you don’t have to do anything and can focus on what you do best – write new business.
Manage Your Online Reputation
Negative reviews happen to even the best insurance agency offices. We’ll help you monitor for negative reviews and formulate a professional response to showcase your service and understanding.
Benefits
Rank Higher
Our local search program will get you showing up in the “3 pack” for certain search terms. When you show up more, you get more actions to your website and phone.
Local search is all about being local. If you can be the #1 choice for insurance for certain keywords in your city, this is certain to help grow your business.
Reputation Management
By creating great responses to negative reviews, you can enhance your brand perception, and build a strong online reputation that aligns with prospects looking to do business with you.
Proven Results
Proven Results! Consistency Pays Dividends
Posting regularly produces consistent returns. We tracked this agency over an 18 month period. In this time, we improved their views by 291% and their actions by 279%. This agency now receives thousands of more impressions each month and over 120 more actions (website visits, phone calls or directions to their office).
Before Views: 1380 | After Views: 5400 (291% improvement)
Before Actions: 43 | After actions: 163 (279% improvement)
Frequently Asked Questions
Do you offer Local Search as an individual service?
Yes, our local search program is available to all insurance agencies regardless of who does your other marketing. We do require a one-year committment to this program unless we do other marketing for your agency.
What About Google Reviews?
Google reviews positively impact your local search results. It is our job to optimize your page for search & post weekly content. It will be your job to gather reviews every month. We do highly recommend you have a review program in place. If you don’t currently have one in place, we will help you develop a plan.
Will my SEO improve?
Yes, our program is designed to help you rank for more keywords more often. We’ll completely optimize your profile and over time you will see your traffic online improve.
Does ranking higher in a search engine mean more leads?
Sometimes. Each market is different so even if your agency ranks on page one of Google, it doesn’t guarantee more leads. It is important to be on page one whenever possible and generally speaking, the business that ranks higher does get more leads.
What is included with the program?
1.) Check for Accurate Business Information.
2.) Optimize your Google My Business page targeting specific keywords for your targeted lines of insurance.
3.) Publish weekly posts
4.) Set up text messages that send to your office.
This can be optional.
5.) Update your office hours, if needed.
6.) Add photos
Photos are an easy way for leads to engage with your business. We encourage you to provide us with photos of your office or staff.
7.) We’ll keep you updated
Stay up to date with any new updates related to Google My Business changes.
8.) Answer questions from customers and respond to Google reviews.
As much as we would like to handle this for you, you would be responsible for responses to reviews. We can notify you, but ultimately, you will need to respond. To save time, we can alert you of the question or review and you can email us your response. We will login to your account with your response.
9.) Add videos
While you would be responsible for taking the videos, we can take care of adding them to your Google My Business page.