Tosten Marketing

Insurance Agency Newsletters

Improve Your Retention | Increase Cross-Sold Policies

Our program is 100% automated and you can customize your newsletter any way you like. You can participate or we will create your content on your behalf. How much you contribute is up to you. 

Product

Insurance Agency Newsletters

We create professionally drafted electronic newsletters to your clients. We have found the sweet spot is four times per year, plus a holiday greeting at the end of the year.

You can also utilize our newsletter program for special announcements such as natural disaster claims information or office closures.

Increase your retention, build customer loyalty and grow your book of business with our newsletter program.

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Retain More Clients

The number two reason (first being price) people leave their agency is because they haven’t heard from you. With our newsletter program, your clients hear from you up to five times per year.

Increase Cross-Selling

Newsletters are a great way to seasonally cross-sell policies. We include cross-sell language in all newsletters to grow your  average customer policy count.

Stay In Touch

Keeping in touch with your customers is essential as it fosters trust, builds long-term relationships, and encourages loyalty, leading to repeat business and increased customer retention rates.

Inform

We keep your customers informed about insurance related news that may impact them in some way. We can remind them of seasonal insurance coverages such as flood, boat or motorcycle coverage or why rates are going up. 

Benefits

Stay Top-of-Mind

Staying in touch with your clients can be hard. Our program gives you an automated way to always be in touch with your client base. 

Create “sticky” clients by keeping in touch with them and keeping them in the loop about changes that might impact them. 

Increase Cross-Selling

Seasonality changes create a great opportunties to cross-sell your book of business. 

Throughout the year, we will input cross-sell messaging into your newsletters to help you grow your PIF count. 

Frequently Asked Questions

Are the newsletters customizable?

Yes, two weeks before we send a newsletter we ask you for feedback on topics. 

You can send us over agent profiles, anniversaries, targeted cross-sells, referral programs. etc. 

How frequently do you send the newsletters?
We have found through trial and error that sending quarterly produces the best results. So, we send 4x and add a holiday greeting at the end of the year.
Do I need to write my own content?

No. You can provide us with your topics and we can come up with content for you. 

How can I get the best results from the newsletter program?

Your participation is key. We can help you personalize these, but need your ideas to make it the best. A lot of our agency owners provide a written statement each quarter on what is happening in the insurance industry. It is a nice touch to speak directly to your customers.