Taber T. Streur
Fractional CMO
Strategic Marketing Leadership for Growth
You need more than tactics — you need leadership that ensures every marketing dollar is working toward growth. My role as a Fractional CMO is to eliminate waste, align campaigns with business goals, and negotiate stronger vendor relationships, so your marketing becomes an engine for profit instead of an expense. By bringing executive-level strategy without the cost of a full-time hire, I help maximize ROI and keep your marketing focused where it matters most.
Maximized Profits & Optimized Marketing Budgets
As your Fractional CMO, my priority is ensuring every dollar of your marketing budget works harder for you. By cutting out waste, negotiating with vendors, and focusing only on strategies that deliver measurable ROI. I help transform marketing from a cost center into a profit driver. The result: streamlined campaigns, smarter spend allocation, and consistent growth that directly impacts your bottom line.
Insider Knowledge & Industry Expertise
Because I built Tosten Marketing from inside of the insurance agency channel as well as worked on the corporate side of insurance, I know not just marketing, but how insurance works — the sales cycles, compliance & customer behavior. That means we can spend less time on trial and error — and more time focused on strategies that drive real results.
Accountability Not Just Promises
Since day one I have been committed to “honest, affordable and organized” solutions with measurable outcomes. Our clients have seen tangible improvements — more leads, stronger web presence, better SEO, more phone calls from online sources — because I track what works. You will get accountability, not just promises.
Senior-Level Marketing Leadership
Fractional CMO (Chief Marketing Officer) Arrangement
Get senior-level marketing leadership and strategy — without the cost of a full-time executive. By stepping in as your Fractional CMO, I move beyond the role of outside vendor and become an embedded strategic partner within your leadership team. This means you gain the vision, accountability, and decision-making of a seasoned marketing executive — ensuring your budget is optimized, your strategy is aligned with business goals, and your marketing efforts deliver measurable growth.
Vision
Gain the vision of an experienced marketing leader who can see the bigger picture and chart the path to measurable growth.
Accountability
I hold vendors accountable for performance, ensuring contracts, budgets, and deliverables are consistently aligned with your goals. No more wasted spend or unchecked promises — every partner is measured by results.
Optimized Budget
Your marketing budget is carefully optimized to cut waste, focus on what works, and deliver the highest possible return on every dollar spent.
Leadership
I provide leadership for in-house staff and coordinate external vendors, ensuring that marketing efforts aren’t just executed, but strategically steered toward long-term growth.
Blended Support
I can bring in my agency team to handle execution when you need extra horsepower, or I can work alongside your internal staff and vendors to provide high-level direction and oversight. This blended support model ensures you always have the right balance of strategy and execution — without overpaying for resources you don’t need.
Benefits
Executive-Level Strategy Without the Cost
Hiring a full-time CMO can cost $200,000+ per year, but with a Fractional CMO you gain the same senior-level insight and leadership at a fraction of the investment.
I step in as part of your leadership team, bringing the vision, structure, and accountability needed to align your marketing with business goals — without the overhead of a full-time executive.
Maximized ROI on Every Marketing Dollar
Annual marketing budgets are precious – you can’t afford wasted spend. I ensure every dollar is working harder by optimizing budget allocation, holding vendors accountable, and focusing only on strategies that deliver measurable results.
The outcome is a marketing program that reduces inefficiencies, drives profit, and consistently supports business growth.
Frequently Asked Questions
How is this different from hiring your agency for marketing services?
As a Fractional CMO, I don’t just execute campaigns — I set the strategy, align the budget with your goals, and hold all vendors accountable. Sometimes that means my agency team executes; other times, I work with your in-house staff or existing partners.
How much time do you spend with us each month?
Typically, about 10 hours per month are dedicated to strategy sessions, leadership meetings, budget oversight, and vendor management. This can be scaled up during key campaigns or major initiatives.
What kind of results should we expect?
Results are measured with improvements in ROI, stronger accountability from vendors, clearer reporting on KPIs, and more profitable use of their marketing budget.
How long is a committment?
Engagements usually start with a 6-month term, with the option to continue month-to-month. This ensures enough time to plan, execute, and measure meaningful results.
Does a Fractional CMO replace my marketing team?
No — my role is to lead, not replace. I provide strategy and direction while your internal staff or vendors carry out execution. If you need extra support, I can also bring in my agency team.
Do You Work Outside of the Insurance Industry?
No, I only work within the insurance agency channel. Our expertise is focused exclusively on helping independent insurance agencies grow, which means we understand the unique challenges, regulations, and opportunities in this space better than anyone else.
What exactly is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) provides senior-level marketing leadership on a part-time basis. You get the strategic oversight and executive vision of a CMO without the cost of a full-time hire.