Tosten Marketing
Enhanced Organic Listings “Rich Snippets”
Boost your insurance agency’s visibility and click-through-rates by up to 40% with rich snippets.
Rich results have an above-average click-through-rate (CTR) of 58%, and non-rich results (standard listings) fall below average at 41%. This equates to an overall boost in CTR of over 40%. Imagine what that could do for your business.
Product
Enhanced Organic Listings – Rich Results
Data-rich markup, also known as structured data, enhances a website’s content by providing context to search engines through standardized tags. This improves the visibility and attractiveness of search results by enabling features like rich snippets, which display additional information such as ratings, prices, and availability directly in search engine results pages (SERPs). Implementing structured data can lead to higher click-through rates and better SEO performance.
Pricing Starts At: $75 per month after one-time $1000 setup fee.
Standard Listings Are Boring.
Enhanced Listings Perform Better.
Review Schema
Get a review Rating: 5/5 ⭐⭐⭐⭐⭐ displayed right in your organic search rankings.
Incorporating a review schema into your insurance agency website can significantly enhance your online visibility, improve your search engine rankings, and build trust with potential clients. These benefits make it a valuable tool in your digital marketing strategy.
Local Phone Number
Displaying a phone number builds local credibility & reduces the distance between the prospect and your sales team!
A meta description that includes a phone number provides immediate contact information directly in the search result snippet. This can be particularly appealing to users who are looking for quick access to an insurance agency without having to navigate through multiple web pages.
Featured Images
Display a featured image in your SERP that matches your product SEO.
Our structured data markup tells search engines about the images on your website and now they feature that featured image directly in your SERP results.
Benefits
Boosted Visibity & Click-Through-Rates
Boosted visibility through schema markup can significantly improve click-through rates (CTR) for your website. These enriched search results stand out more prominently on the search engine results page (SERP), making them more attractive and informative to users.
As a result, users are up to 40% more likely to click on your link over others, driving more traffic to your website and improving overall engagement.
Enhanced Engangement & Trust
Implementing data-rich schema markup on an insurance agency website can significantly enhance user engagement and build trust. By providing structured data, search engines can display detailed and relevant information directly in search results, such as customer ratings, reviews, and contact details. This visibility not only attracts more clicks but also conveys a sense of credibility and reliability to potential clients. When users see positive reviews and easy access to contact information upfront, they are more likely to trust and engage with the agency, ultimately leading to higher conversion rates.
Frequently Asked Questions
Will Enhanced SERP | Rich Results improve my organic rankings?
It is unlikely that your organic rankings will improve, however, it is likely that your engangement and click-through-rates will improve. See what Google says abouut this here.
Are structured data markups guaranteed to show up in search results?
While implementing structured data markup increases the likelihood of rich snippets appearing in search results, it does not guarantee them.
That said, our testing did show up each time so we’re confident agents will see the majority of their pages structured data show up.
Search engines use structured data as one of many factors to determine how to display search results.
How much does this program cost?
The cost of the program varies depening on various factors that include the size of your website and whether or not we created it. The starting price is $75 per month, plus a one-time $1,000 setup fee.
What types of structured data exist?
Structured data markup can include a wide range of information such as product details, reviews, ratings, events, articles, recipes, and more. We’re obviously focusing on ones that are relevant to your agency business.
How many Rich Snippets do I get?
We will implement a minmum of 3 rich snippets per product page.
How many product pages can you put this on?
Our program includes 25 products at a minimum. Additinoal pages can be added. Inquire for pricing beyond the original 25.