by Tosten | Jan 9, 2018 | Blog, Insurance Marketing, Marketing Advice, Marketing Tips, Search Engine Optimization
Do you run a home based insurance agency? You can still take advantage of Google My Business even without displaying your location (your house in most cases). Many businesses work virtually. We do. Early on we realized that we didn’t need a physical location to...
by Tosten | Sep 25, 2017 | Blog, Content Marketing, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
Some businesses have the misconception that because their website is old and has been around for a really long time that it is better to “spruce it up” versus build out a new design. When it comes to your business website, one of the only things that matters is what...
by Tosten | Sep 18, 2017 | Blog, Insurance Blogs, Insurance Marketing, Marketing Advice, Marketing Tips
Agents often ask, “What else can we be doing online to continue improving results?” The answer is simpler than most think: Online Reviews are more and more important in the search engine optimization (SEO) ecosystem. Soliciting reviews from your customers is not only...
by Tosten | Feb 16, 2017 | Blog, Content Marketing, Insurance Marketing, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
A microsite may benefit your agency by targeting a specific product or niche market. If your agency writes many insurance products but you have a great niche, you may want to consider a microsite. Microsites are small, very specific websites (separate from your main...
by Tosten | Oct 25, 2016 | Blog, Insurance Marketing, Insurance Newsletters, Marketing Tips
I recently had a customer service experience that was so extraordinary that I felt compelled to leave reviews online and now, write about my experience. This experience at Men’s Wearhouse left me thinking about earning customer’s for life. Not one-timers, but...
by Tosten | Feb 8, 2016 | Blog, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
SSL certificates can earn your insurance agency new business. We’ve outlined the top reasons to consider one for your agency. Security! SSL certificates provide security to your website by verifying that the website a visitor is visiting is actually the one on...