by Tosten | Sep 18, 2017 | Blog, Insurance Blogs, Insurance Marketing, Marketing Advice, Marketing Tips
Agents often ask, “What else can we be doing online to continue improving results?” The answer is simpler than most think: Online Reviews are more and more important in the search engine optimization (SEO) ecosystem. Soliciting reviews from your customers is not only...
by Tosten | Jul 27, 2017 | Blog, Insurance Marketing
I can’t tell you how many agents over the years have said, “I’ve been burned by that before” or “Well, this other company promises…” One reason I started Tosten Marketing was because I disliked seeing agents get taken advantage of because the complexity of the web was...
by Tosten | Feb 16, 2017 | Blog, Content Marketing, Insurance Marketing, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
A microsite may benefit your agency by targeting a specific product or niche market. If your agency writes many insurance products but you have a great niche, you may want to consider a microsite. Microsites are small, very specific websites (separate from your main...
by Tosten | Oct 25, 2016 | Blog, Insurance Marketing, Insurance Newsletters, Marketing Tips
I recently had a customer service experience that was so extraordinary that I felt compelled to leave reviews online and now, write about my experience. This experience at Men’s Wearhouse left me thinking about earning customer’s for life. Not one-timers, but...
by Tosten | Feb 16, 2016 | Blog, Insurance Blogs, Insurance Marketing, Tosten News
I can admit it: We’ve had a bit of a personality conflict internally about what our logo should represent. I’ve always told clients that their logo should be able to speak for itself, but this is something we ourselves have struggled to portray. So, let me give you a...
by Tosten | Feb 8, 2016 | Blog, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
SSL certificates can earn your insurance agency new business. We’ve outlined the top reasons to consider one for your agency. Security! SSL certificates provide security to your website by verifying that the website a visitor is visiting is actually the one on...
