Our Most Recent Blog Articles

How to Maximize your Page One Google Rankings

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First page search engine rankings don’t come easy. You’ve either spent many hours researching or hired a reputable SEO agency to help you master your online keyword ranking positions. But, with first page rankings on Google, Bing or other search engine, doesn’t always mean the new business quotes will begin flowing in. There is more […]

Google Maps for Home Based Insurance Agents

Google Maps for Home Based Insurance Agents

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Do you run a home based insurance agency? You can still take advantage of Google My Business even without displaying your location (your house in most cases). Many businesses work virtually. We do. Early on we realized that we didn’t need a physical location to thrive. In fact, it only drove up our costs. The […]

Unique Insurance Agency Marketing

2018 Digital Marketing Trends for Insurance Agents – Are you unique?

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Most agents by now have taken the basic steps of online marketing. Your website looks professional and you’ve claimed your Google My Business listings. But, many agencies we talk to still struggle with the next steps. Having a website simply isn’t enough anymore.  2018 will be about: What makes your agency unique and what makes […]

Google Website Requirements

Google Doesn’t Care About the Age of your Website but It Does Care About This

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Some businesses have the misconception that because their website is old and has been around for a really long time that it is better to “spruce it up” versus build out a new design. When it comes to your business website, one of the only things that matters is what Google thinks about it and […]

Insurance Agency Review Online

Utilize Online Reviews to Grow Your Insurance Agency

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Agents often ask, “What else can we be doing online to continue improving results?” The answer is simpler than most think: Online Reviews are more and more important in the search engine optimization (SEO) ecosystem. Soliciting reviews from your customers is not only imperative, but in my opinion one of the best ways agents are […]

Marking Misconceptions in the Insurance Industry

Debunking Common, Misleading Marketing Promises or Guarantees

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I can’t tell you how many agents over the years have said, “I’ve been burned by that before” or “Well, this other company promises…” One reason I started Tosten Marketing was because I disliked seeing agents get taken advantage of because the complexity of the web was too much for them to manage. Five and […]