by Admin User | Dec 1, 2017 | Blog, Insurance Marketing, Marketing Advice, Search Engine Optimization, Website Tips
Most agents by now have taken the basic steps of online marketing. Your website looks professional and you’ve claimed your Google My Business listings. But, many agencies we talk to still struggle with the next steps. Having a website simply isn’t enough anymore. ...
by Admin User | Sep 25, 2017 | Blog, Content Marketing, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
Some businesses have the misconception that because their website is old and has been around for a really long time that it is better to “spruce it up” versus build out a new design. When it comes to your business website, one of the only things that matters is what...
by Admin User | Sep 18, 2017 | Blog, Insurance Blogs, Insurance Marketing, Marketing Advice, Marketing Tips
Agents often ask, “What else can we be doing online to continue improving results?” The answer is simpler than most think: Online Reviews are more and more important in the search engine optimization (SEO) ecosystem. Soliciting reviews from your customers is not only...
by Admin User | Jul 27, 2017 | Blog, Insurance Marketing
I can’t tell you how many agents over the years have said, “I’ve been burned by that before” or “Well, this other company promises…” One reason I started Tosten Marketing was because I disliked seeing agents get taken advantage of because the complexity of the web was... by Admin User | Feb 16, 2017 | Blog, Content Marketing, Insurance Marketing, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
A microsite may benefit your agency by targeting a specific product or niche market. If your agency writes many insurance products but you have a great niche, you may want to consider a microsite. Microsites are small, very specific websites (separate from your main...
