Google+ and Google Places … anyone confused?

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Google+ Local How to

Utilizing Google Places & Google+ for your Insurance Agency Marketing

by Taber Streur

Recently Google announced (okay, so it was back in May) that it would be moving away from Google Places and begin migrating information over to a new platform for Google+ local pages. While this has confused many business owners, don’t fret.

While many business owners have taken it upon themselves to create their new Google+ Local page for their business, Google assures us that they will eventually (best guess, maybe 6 months from today?) migrate the information you have on your Google Places account and place it on your Google+ Local account. Once that page is created, you can go through the process of claiming your page. Unfortunately, verification is currently only available via postcard. Sigh.

Some other information that you may find useful about Google+ Local is that your posts are search friendly. So, when you’re posting updates on your Google+ local page ensure you’re adding great keywords that people might be looking for.

If you have questions about this or other local search for your small business, feel free to reach out as we’re always here to help. For a “how to” visit Google+. Also, you can always find us there too!

 

Why have an insurance agency blog?

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Insurance Agency Blogging: Content, Keywords, Differentiation

by Taber Streur

Often I am asked, “Why do I need a blog?” While I often give the short answer of, “it helps you be found on the internet,” the answer isn’t quite so simple.

Let’s address a few more reasons to have a blog for your insurance agency.

1.      Fresh content on your website

Search engines love when a website has fresh content. Writing a blog is an easy way to add new content to your website without constantly modifying your website’s page content. A blog is easily installed through a program like WordPress to most websites. Then, you simply post a new article to your blog and the search engines pick it up as if it were new content on your website. Eventually, if you keep blogging, your website will become huge – full of great keywords, information and content overall.

 

2.      KeywordsInsurance Agency Blog

Okay, this kind of goes along with #1, but keywords are very important to search engines. Say for instance you want to blog about life insurance. This gives your website a page about life insurance, plus a blog post about life insurance. You’re essentially doubling your chances to show up in search for the term you decide to blog about. It is important to have someone optimize your blog or do it yourself by adding the keywords in the post title, blog post header and in the first sentence. Then put a couple references to it throughout.

 

3.      Differentiate your agency from others

What happens when you visit a website that sells something and you can find lots of information about that product? It probably makes you more comfortable with your decision to purchase from that company because you feel they’re an expert in their field or product. The same goes for your insurance agency. If you establish yourself as an insurance expert and people can find great information on your website, you’re likely to get some clients from it.

A final word:

There are many other reasons to start an insurance agency blog. However, keep your expectations moderate. A blog won’t suddenly increase your business however, if done correctly and consistantly, over time, you will establish a huge website with tons of content. Search engines LOVE content because after all, “content is king.” (did I really just say that?)

If you’re interested in blogging, feel free to reach out to us about it. Inquire about our blogging program that will add 24 articles per year to your insurance agency website. Fully optimized so you can be found online!

Isn’t a website enough?

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Insurance Agency Websites – More than Just a Pretty Design!

by Taber Streur

We know, websites can be expensive! We just signed up a new client who said they spent $7,000 on a new website with another developer, but then they found out, they were responsible to add the content to the website! Fortunately for us, we were able to get them as a new client, but we’d prefer it had not been because they’d been burned!

Websites are a powerful means to attract a new client. Furthermore, simply having a website that looks good can mean landing a new client. Take for instance the last time you shopped online and found yourself at an online retailer who had a crummy website. My guess is you looked elsewhere until you found one that you liked better.

The same goes for insurance or any other service related business – ours included! Having a nice website can mean the difference between landing a new client and not landing one.
When you’re considering investing in a new website, take everything into consideration. Who is going to write the content for my site? Does this cost include optimization? Is this a one-time optimization or will you revisit our site once in a while?

At Tosten Marketing, we work to complete an entire website solution, not just par of one. I once heard that having a website without optimization is like applying for a job without a resume… you’re not going to get very far!

If you’d like more information on our services, feel free to contact us. Our services are meant to be affordable, even on a modest budget.