Isn’t a website enough?

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Insurance Agency Websites – More than Just a Pretty Design!

by Taber Streur

We know, websites can be expensive! We just signed up a new client who said they spent $7,000 on a new website with another developer, but then they found out, they were responsible to add the content to the website! Fortunately for us, we were able to get them as a new client, but we’d prefer it had not been because they’d been burned!

Websites are a powerful means to attract a new client. Furthermore, simply having a website that looks good can mean landing a new client. Take for instance the last time you shopped online and found yourself at an online retailer who had a crummy website. My guess is you looked elsewhere until you found one that you liked better.

The same goes for insurance or any other service related business – ours included! Having a nice website can mean the difference between landing a new client and not landing one.
When you’re considering investing in a new website, take everything into consideration. Who is going to write the content for my site? Does this cost include optimization? Is this a one-time optimization or will you revisit our site once in a while?

At Tosten Marketing, we work to complete an entire website solution, not just par of one. I once heard that having a website without optimization is like applying for a job without a resume… you’re not going to get very far!

If you’d like more information on our services, feel free to contact us. Our services are meant to be affordable, even on a modest budget.