by Tosten | Jan 15, 2023 | Blog, Insurance Blogs, Insurance Marketing, Marketing Advice, Marketing Tips, Paid Search
Google Paid Search For Insurance Agents – What to Know Before You Get Started Paid search is a great option for many agents who want an additional source of leads that reaches beyond their SEO footprint. Because insurance is and remains the single most competitive...
by Tosten | Sep 1, 2020 | Blog, Insurance Blogs, Marketing Tips, Search Engine Optimization
If you’re an insurance agent, page one Google rankings can seem like an impossible task. Afterall, insurance is the single most competitive category on the internet; more than the 2nd 3rd and 4th combined. When you’re trying to get onto page one, there are three areas...
by Tosten | Feb 13, 2020 | Blog, Insurance Blogs, Insurance Marketing, Marketing Advice, Marketing Tips, Search Engines
Google Analytics For Insurance Agents – What to look at and how to utilize the data It isn’t uncommon for a customer to ask for access to their Google Analytics data. While we are always happy to provide this, having access to your website data is only as good as your...
by Tosten | Feb 14, 2019 | Blog, Insurance Blogs, Insurance Marketing, Insurance Newsletters, Marketing Advice, Marketing Tips
For some reason or another, insurance has slow periods. Whether this is during the holidays, or simply on and off during the month, insurance quotes and new business seem to come in chunks. We can’t explain it, but perhaps someone at Google could let us in on the...
by Tosten | Sep 18, 2017 | Blog, Insurance Blogs, Insurance Marketing, Marketing Advice, Marketing Tips
Agents often ask, “What else can we be doing online to continue improving results?” The answer is simpler than most think: Online Reviews are more and more important in the search engine optimization (SEO) ecosystem. Soliciting reviews from your customers is not only...
by Tosten | Feb 16, 2016 | Blog, Insurance Blogs, Insurance Marketing, Tosten News
I can admit it: We’ve had a bit of a personality conflict internally about what our logo should represent. I’ve always told clients that their logo should be able to speak for itself, but this is something we ourselves have struggled to portray. So, let me give you a...