Auditing Tools & Resources

Find the resources & notes from Tosten Marketing’s presentation regarding SEO & auditing.

SWOT

Strengths:  Great looking website, community engagement, good referral program, well known in community…

Weaknesses:  No reviews online, poor social media engagement, poor mobile experience, weak website optimization, no service center on site…

Opportunities: Website audit, niche marketing, Google My Business, Reviews…

Threats: StateFarm, Paid Ads, New Agent in area…

Components of A Great Website

Design: Is it modern, fresh & professional?

Content: How many words are there? (400 minimum) How many product pages (look at menu)

Optimization: Are the pages optimized for search? (Title/meta)

  • Go to Google and type into search site:agencyurl (example: site:tostenmarketing.com)

Call to Action: Clear calls to action for quotes?

Perception: Does the website leave the visitor with a good idea of what their brand represents?

SSL

Look for the Green Box

If SSL is active, but producing errors, use this tool to determine why:  https://whynopadlock.com

Mobile Responsiveness

Does website shrink & fit onto mobile? Is this a separate mobile site or is it the main website (compare).

Benefits: 

  • More mobile traffic
  • One cost instead of two
  • Lower maintenance
  • Lower bounce rates
  • Improved SEO

On-Page SEO

Speed SEO Audit

Use Google’s Speed Audit Test: CLICK HERE

Google Reviews Link Generator

Get a link directly to your Google My Business Page reviews HERE.