Search Engine Optimization (SEO) for Insurance Agents
Whether you decide to keep your existing insurance agency website or have us build a custom site for you, we work to improve the visibility of your existing website or a web page(s) in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the higher and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Our search engine optimization (SEO) program for insurance agents programs are effective and cost conscious.
Current data suggests that over 95% of search engine users do not go past page one of the search results when completing their search. They choose a business that is displayed on page one. When billions of searches are completed each month, it is critical that your business be on page one of the search results. While we cannot guarantee that your business will make page one of the results (no one can guarantee organic placement so if they do, that should be a red flag) we take every step possible to ensure you get placement on page one and then stay there. Our client’s success has been tremendous.
SEO may target different kinds of search, including: local search, news search, industry specific and traditional vertical search engines. We work all means of optimizing your web results including social media and more!
Local search is when a consumer uses the search engine to find services within a specific area or geographic location such as: “Car Insurance, Bellevue, WA.” This tells the search engine to return local results first. One of our most successful processes is to optimize your insurance agency for local search. As much as 20% of all searches today are local in nature and with mobile devices become more and more prevalent, it is critical to be in this media and constantly update and monitor your results. We take care of this all for you.