Keyword research is a practice we use to find and research actual search terms people enter into the search engines when conducting a search in Google, Bing or Yahoo. Keyword research is possibly the largest oversight of insurance agency owners today. When owners or their marketing employees work to optimize their insurance agency website, they often fail to complete any keyword research prior to building the site or writing the content. Keyword research allows you to see approximately how many times searchers look for certain keywords such as “Portland Car Insurance.” We research keywords in order to achieve better rankings for our client’s desired keywords. Keyword research is a powerful, though somewhat time consuming process, used in search engine optimization. Since content is the king of website optimization, this is where we start when writing all new content for your website. It is well worth the time investment and is considered a first step in the SEO process.