Insurance agency newsletters are something that every insurance agency we meet with has wanted to do in the past, but just hasn’t gotten around to doing! We know they’re time consuming and there is some uncertainty with how the best way to send them out is. So, the great debate begins… E-mail for around $30 or pay the huge cost to mail them (usually at minimum about $1,000 per mailing!).
Our clients get professionally produced newsletters sent out electronically to up to 2,000 clients as part of our Enterprise marketing package.
We create agency specific quarterly insurance agency newsletters. Our insurance agency newsletters are intended to serve four main areas:
- Retain: The number 2 reason (only second to price) reason that people leave their agency is because they haven’t heard from them. This way, your clients hear from you four times per year.
- Inform: Well, this is an insurance business, right? We keep your customers informed about insurance related news that may impact them in some way.
- Grow: We include cross-sell language in many issues to grow your average customer policy count.
- Entertain: If a newsletter is entertaining it is more likely be read.
If newsletters have been something you’ve been considering, our affordable insurance agency services can free up your time, retain more of your customers and grow your business. Let us manage your newsletter email marketing campaign for your insurance agency.