by Tosten | Feb 13, 2020 | Blog, Insurance Blogs, Insurance Marketing, Marketing Advice, Marketing Tips, Search Engines
Google Analytics For Insurance Agents – What to look at and how to utilize the data It isn’t uncommon for a customer to ask for access to their Google Analytics data. While we are always happy to provide this, having access to your website data is only as good as your...
by Tosten | Aug 7, 2018 | Blog, Insurance Marketing, Insurance Websites, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
Back in March 2018, Google began moving to their “mobile first” ranking platform. The function is actually quite simple. Essentially Google is rendering their crawls, indexing and rankings based off of what is visible on a mobile device instead of your desktop...
by Tosten | Sep 25, 2017 | Blog, Content Marketing, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
Some businesses have the misconception that because their website is old and has been around for a really long time that it is better to “spruce it up” versus build out a new design. When it comes to your business website, one of the only things that matters is what...
by Tosten | Feb 16, 2017 | Blog, Content Marketing, Insurance Marketing, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
A microsite may benefit your agency by targeting a specific product or niche market. If your agency writes many insurance products but you have a great niche, you may want to consider a microsite. Microsites are small, very specific websites (separate from your main...
by Tosten | Feb 8, 2016 | Blog, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
SSL certificates can earn your insurance agency new business. We’ve outlined the top reasons to consider one for your agency. Security! SSL certificates provide security to your website by verifying that the website a visitor is visiting is actually the one on...
by Tosten | Mar 27, 2015 | Blog, Insurance Marketing, Insurance Websites, Marketing Advice, Marketing Tips, Search Engine Optimization, Search Engines, Website Tips
Insurance Agents: Google will NOT Display Your Website if it is Not Mobile Responsive after April 21st. On April 21st, Google will be taking into consideration whether or not your website is mobile friendly. If your website was designed more than 2 years ago, it is...